The Business Benefits of Web Standards
Organized by recognized search authority Danny Sullivan, editor of SearchEngineWatch.com,
Search Engine Strategies helps you tap into the millions of consumers
who turn to search engines each day. During this four-day event, you'll
learn the ins-and-outs of search engine marketing from top experts in
the field and from search engines representatives themselves.
This will be the biggest SES show ever. Over 30 companies
will be involved in the expo hall, and the show itself features nearly
60 different sessions about search engine marketing and optimization.
New to search engine marketing? For those coming up to
speed with the hot topic of search engines, here's a rundown the key
sessions designed to ensure you know the fundamentals:
* Introduction To Search Engine Marketing
* Search Term Research & Targeting
* Search Engine Friendly Design
* Writing For Search Engines
* Buying Search Engine Advertising
* Link Building Basics
Looking to improve the traffic you receive from free listings
with search engines? To help, there's a number of sessions that focus
on this aspect of search engine marketing:
* Organic Listings Forum
* Optimizing Flash & Non-HTML Content
* Search Engines & Web Server Issues
* Successful Site Architecture
* Advanced Link Building Forum
* Link Building Clinic
* Dynamic Web Sites
* Meet The Crawlers
* Site Clinic
Are you an ad buyer or more interested in the paid listings
side of search engine marketing? The conference offers plentiful sessions
on this topic:
* Contextual Ads
* Setting & Managing Your Ad Budget
* Broad Matching & Other Ad Targeting Options
* Search Engine Advertising Forum
* Ad Management Case Studies
* Paid Inclusion & Trusted Feeds
* Alternative PPC Search Engines
* Creating Compelling Ads & Landing Pages
* Ad Copy & Landing Page Clinic
A hallmark of Search Engine Strategies are the many sessions
offered on special topics. They cover a wide range of issues unique
to search engine marketing. Among these sessions are:
* Search Engines & Branding
* Search Engine Marketing & Ad Agencies
* Public Relations Via Search Engines
* What Is Content?
* Competitive Research
* Getting Local: Search Engines
* Getting Local: Online Yellow Pages
* Cleaning Up The Mess
* Business To Business Forum
* Balancing Organic & Paid Listings
* SEM & Spanish Speakers
* Search Engine Legal Issues Update
* Shopping Search & Merchant Sites
Search engine marketing isn't just about gaining traffic.
You need traffic that converts into sales or other measurable actions.
To help, SES offers these sessions that focus on conversion and measuring
the success of your campaigns:
* Converting Visitors Into Buyers
* Measuring Success
* Measuring Success Case Studies
* Measuring Offline Conversion
* Conversion Clinic
Should you do search engine marketing yourself, outsource
or do both? And what about affiliates? Each topic is covered in depth
during the sessions below:
* Outsourcing SEM
* Doing SEM In House
* Search Engines & Affiliates
While Wall Street continues to be excited about search
engine stocks, search engine marketing firms are also seeing their revenues
grow. For those running such companies, a special "SEO Business
& Finance Track" on the first day of the show offers these
sessions on managing growth and long-term planning:
* Coping With Growth: What's Keeping You Up At Night
* Valuing SEOs: Who's To Say?
* Swimming With Sharks: What You'll Get From VCs & Investment Bankers
* Cashing Out: The Preparations & Implications
Search Engine Strategies also features several "big
issue" sessions. Danny Sullivan will provide a conference kickoff
on the second day with a keynote outlining trends in the industry, followed
by a popular evening forum that he hosts, where discussion is driven
by audience interest.
On the third day, search engine executives will gaze into
their collective crystal balls for a special morning roundtable, The
Future Of Search. In the afternoon, search engine marketing executives
and commentators will do the same for their industry, in the Future
Of Search Engine Marketing session.
Don't miss out! Visit the expo, learn from the sessions
and network with fellow marketers and search engine industry professionals
at the world's largest regular gathering search engine marketing professionals:
Search Engine Strategies!
Click here to view the complete conference agenda with
session descriptions and to register today.
For information or complete details on exhibiting or any
sponsorship opportunity, please contact Frank Fazio, Jr. at ses@jupitermedia.com
or call (203) 662-2976.
Remember, sign up by February 17th and save $100! For
registration help or information, please e-mail our Registration Department
at registration@jupitermedia.com or call (203) 662-2857.
Premier Plus Sponsors for Search Engine Strategies Conference
& Expo 2004 include Yahoo!, KeywordRanking.com and iProspect. Premier
Sponsors include Bruce Clay LLC, Enhance Interactive, Google, Oneupweb,
SendTraffic Inc. and Terra Lycos. Analyst Sponsor for the event is Jupiter
Research. Additional sponsors & exhibitors include Advertising.com,
Ask Jeeves, BidRank, Blowsearch, Business.com, ClickTracks, did-it.com,
DigitalGrit, Findwhat.com, GO TOAST, Grantastic Designs, iCrossing,
IMPAQT, indextools.com, ineedhits.com, Interactive Affiliate Netword-IAN.com,
The Karcher Group, Liveperson, LookSmart, Mamma.com, MediaWhiz, Meandaur
Internet, Mirago, MonsterCommerce.com, Omniture, Outrider North America,
Performics, Position Technologies, Prime Visibility, Quigo Technologies,
Rawhide Search Solutions, Referencement.com, 24/7 Search, Search123,
Searchfeed.com, top-pile.com, TrafficLeader., Traffic Logic, Traffic
Vendors, Verizon SuperPages.com, WebSideStory and YourAmigo. Search
Engine Strategies Conference & Expo 2004 is hosted by SearchEngineWatch.com,
SEMList.com and internet.com, and is produced by Jupitermedia Corporation.
