Marketing Strategy for Lawyers and Law Firms

Comprehensive Services to Help Your Law Firm Succeed

The need for an Internet Strategy
Many law firms learn the hard way that their website doesn't fit into their business model or produce the results they need. Time, effort, and dollars can be wasted on flashy graphics and technical features that don't serve the company's or the customer's needs.

At The Web Pros Group, we feel the best law firm websites aren't those that cost the most but ones that produce results and seamlessly integrate into a company's overall business strategy, thereby providing clients with a consistent brand image and marketing message.

Our comprehensive marketing strategy services to help lawyers succeed on-line:

Planning

Business, Internet, and Marketing Strategy
Web Site Consultation

Building and Maintaining

Secure Site Certificate
Web Design
Programming
Project Management
Site Testing
Usability Testing
Search Engine Registration/Linking

Promoting

Search Engine Optimization
E-Mail Marketing
On-Line Advertising/Sponsorship Design
Partnerships and Affiliations
Media Selection and Buying
"Traditional" Marketing

Evaluation

Campaign Evaluation
Site Traffic Analysis
Search Engine Placement Analysis

Website Design & Development

Conceptual design
Navigational methods and designs
Information architecture
Visual and interactive design
Wireframes
Prototyping
Graphic conception and design

Search Engine Optimization

We find your web competition and analyze their web sites

Research and finalization of the keywords to be used in the optimization process

Research and selection of appropriate search engine categories
for submission to each directory and search engine

Keyword configuration concerning their density, frequency, prominence, weight

Reviewing and revising existing Client pages to be optimized for the Search Engines

Insertion of popularity linkage technology to improve search
engine bot, crawler and spider navigation and rankings

Site content text tuning and content review as appropriate

Testing and analysis

Submission